Mud House produce award-winning wines from New Zealand’s best grape growing soils. An old favourite upon dinner tables throughout Aotearoa Mud House presented the challenge of updating their brand identity and packaging design across multiple product ranges and brand touch points.
The project was an unusual "challenge" because 200,000 capsules had already been printed with a new logotype created by a previous studio. The task therefore was to create a standalone icon/logo that worked with the existing logotype seamlessly while incorporating the logo set into a package design in a way that looked considered, beautiful and like all elements were meant to be.
Complimenting the strong lines within the existing logotype and drawing upon koru motifs patterns, synonymous with the concept of growth, a fresh logo mark was created intertwining the letterforms 'M' and 'H'. Aotearoa’s Nikau Palm inspired a base pattern for the label and carton design, adding dynamic texture to offset the label information.
The design needed to encompass a 'classic' range of red and white varietals and a top-tier 'estate' range for single block editions. Premium print finishes including pearl foiling, high build glosses and capsule embossing were used to bring a modern shine to an old classic, elevating it from a rough diamond to a jewel to place on the dining table.
Collaborators: Tardis Design
