Bamford are a third-generation kiwi owned medical supplier. Their full suite of wound care products required a printed catalogue to provide all the detail needed for sales staff to communicate the intricacies within the extensive range. The science of wound care is an art – this concept was the driving force for the imagery and design of the publication.
Wound care is both a science and an art form: problem solving which dressing best caters for each patient. Bamford have been supplying to wound care specialists for over 70 years, and understand the range required to best care.
Having worked with Bamford for over five years to help transform their brand I knew their attention to detail and human touch is what sets them apart. Creating a compelling look for their wound care offering was a way to build upon their reputation as one of the best in the industry and to reinforce their unique approach in contrast to a fairly stale benchmark of competitors.
The hero image for wound care plays off their existing brand language; the cross found in their corporate logo and a pure simplicity. Removing the gloss and frills while still providing superior service is at the heart of what Bamford do.
A full conceptual photoshoot shows a selection of wound care products arranged in a formation akin to the Bamford cross, specimen-like. Scissors, cotton balls, tubes of manuka cream, bandages and other rudimentary products combine to make a bold image. We’ve displayed the products in a factual manner, but with a strong creative edge. While initially designed for the cover of the wound care catalogue the image has been used as a stand-alone fine art piece displayed in the Bamford office and in other promotional material.
A simple document layout system was designed to show all the ins and outs of the hundreds of products; images, descriptions, codes, quantities etc, complete with an index for easy reference. A strict style guide was used to keep all products from the various manufacturers consistent, helping the flow and ensuring products were easy to understand and compare.
The Bamford team have loved taking this tool along to meetings to help make a sale and of course tell the story of this third generation business doing things their way.
