Vanessa Smith | Creative Designer & Art Director

Me

Kia ora. Hello.

Shape, colour, balance, story. These four elements are the foundation to my approach and method as a creative and visual designer; creating work that intrigues the mind and captures the heart.

Whether it’s a traditional brand identity project, a digital product or a high-octane large-scale mural I bring clarity and possibility to every project I touch. Exacting and commercially minded, I create work that is bespoke for my clients and their unique brand DNA.

I’ve worked in a variety of award-winning advertising and design agencies, big and small, traditional and digital, in New Zealand, Australia and Singapore, picking up some awards on the way.

I now run my own studio in Te Whanganui-a-Tara, Aotearoa (Wellington, New Zealand) where I partner with driven entrepreneurs and businesses seeking to elevate their brand, impact behaviour and inspire change through the power of visual communication. In particular I love working with clients who see the potential in how an arts-led result can drive engagement.

 

 

What my clients say

“I’ve had the opportunity to work with many great designers over the years and Vanessa tops them all due to being so well rounded. She has the design skills, people skills and the professionalism of a master. Her work enabled easier discussions with the internal team as they became excited about the new designs. We’ve had great feedback from customers and staff alike. The whole team loved working with Vanessa and I would recommend her to anyone seeking fantastic design work.”

Bryony Hall
UX Creative Director & UX Manager at BBC

“Not only does she produce amazing creative work but Vanessa is one of the most professional designers I have worked with. Vanessa always provides a full rationale alongside her creative work. This has made the decision making (between multiple awesome concepts) easier and helped communicate designs and concepts to stakeholders smoothly. Her work is so good we have also framed many of her designs and hung them on our wall.”

Tui Te Hau
Director of Public Engagement at National Library of New Zealand

“The best quality of Vanessa is her ability to efficiently gain an understanding of your organisation and what you are trying to achieve, so she is very clear on the objectives. From there she would present us with a variety of high level concepts of which one or more would be ‘pushing our boundaries’ or challenging us in a positive way. Often we would use some or all of a concept to enhance our proposition and challenge the norm in our market.”

Alex Bamford
General Manager, Bamford


 

Lifetime Clients

American Express

ACC

ANZ Bank

Bacardi Martini

Converse

Foodstuffs

Floating Rock

Goodnature

Inland Revenue Department

Kiwibank

Lacoste

Loyalty NZ

Lexus

Manatu Wahine Ministry for Women

Meta (Facebook)

Museum of New Zealand Te Papa Tongarewa

National Library of New Zealand

New Zealand Post

Nixon

Pacific Cooperation Foundation

Proctor & Gamble

Reebok

Spark (Telecom)

Tiger Beer

Trilogy

Toyota

Vodafone

W. M. Bamford & Co.